To grasp the problem though, consider the three following digital content categories: At first blush that seems counterintuitive, given that the email signature is probably devised of the person’s name, title, a logo, a phone number or two and probably a few hyperlinks – pretty simple stuff. Let me be bold and say that an email signature poses one of the most complex problems a digital content designer will ever face. In this article I will explain the problems and then suggest a paradigm-shift that in one fell swoop provides an effective resolution. Getting an email signature program right is as important as it is difficult. front-and-center role played all day, every day.
The frustration is magnified due to an email signature’s: Anyone who has overseen the development and implementation of an organizational-wide email signature program has almost certainly been surprised by the complexity of the process and the inability to fully achieve the intended result.
